Year 5
Supreme, 1998
In 1998, Supreme was on the brink of international expansion. It was the influx of Japanese tourists drawn to the brand's unique blend of style and exclusivity that sparked Supreme's overseas venture. Recognizing this demand, Supreme made a bold move, establishing three new stores in the fashion-forward Tokyo market. This pivotal moment not only marked Supremes' strategic expansion but also highlighted its enduring influence on the intersection of streetwear, art, and urban lifestyle, setting the stage for its rise to further cultural prominence.
A photo of the Supreme Daikanyama store, the second Supreme location ever built
Supreme 1998 Collection
Supremes 1998 collection featured more designs than ever before. From new box logo tees to straight up ripping logos of some of the most popular brands at the time, this collection further popularized Supremes image within the streetwear scene.