Year 4
Supreme, 1997
By 1997, Supreme was becoming a culture icon not only in the streets of New York City, but also among the hearts of Japanese tourists who would come to the city and be enticed by the exclusive element of Supreme. Jebbia and his team noticed the popularity of Supreme among these tourists, and began devising a plan to make Supreme an international brand.
The founder of A Bathing Ape, "Nigo", wearing Supreme's 1st anniversary box logo in 1997
Supreme 1997 Collection
Supremes 1995 collection gave us a variety of items, most notably, box logo designs that would become some of the most coveted by collectors. From the Arabic script to the marble print, very few of these items are still in circulation today. Supreme also did what they do best, taking designs from both Coca-Cola and Burberry. Burberry would later go on to officially collab with Supreme in 2022.